Do you know what your prospects are really searching for? Your products and services are just part of what they’re looking for online.
If you’re in B2B and you sell something other than a basic commodity, customers who buy for business needs are going to need to do research before they buy. And even if you do sell a fairly straightforward solution, your prospects are likely to search out information to confirm your company’s reputability and provider capabilities. (more…)
What Are Your Prospects Really Looking For? was first published on https://www.roigp.com/
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