How To Create A More Competitive Website

Your website is a direct extension of your business. And while you may be a lone provider in your area, online, you are directly competing with companies from all over the world.

This is why you must make sure your website is as competitive as possible and is capable of serving the needs of web users in the markets you serve. We provide website design to New York manufacturers, and other industrial companies across the U.S., who are now up against international suppliers and big box brands.

While this level of competition sounds daunting there is more to this new playing field. A quality website design with robust functionality enables our clients to attract and serve the same customers that might otherwise turned to much larger suppliers.

There are a number of things that you can do to make your website more competitive. Here are just a few ideas to keep in mind when your goal is to reach more customers across the web.

Provide More Options Online

What can visitors do once they land on your website? Can they easily find information that leaves no ambiguity on what your company does and how your products and services can benefit them?

Can they easily request a quote or place an order? Can they watch a video or download guides that will help them go from interested prospect to qualified lead or buyer?

Can they find answers to common questions? Can they submit technical drawings and spec sheets for custom orders?

If you want to compete with big providers, your website needs to do more than display your contact information, it needs to serve as an extension of your capabilities, whether that means accepting RFQ’s and purchases or serving as a resource for customers that need a lot of information prior to a purchasing decision.

Streamline The Process

When your customers land on one of your website pages, is there a clear path to the information or features they need? Your design should be easy to navigate, your content should be easy to search, and a clear call-to-action should be provided throughout your website.

You want to reduce the number of steps needed to go from the page on which your visitor landed to getting to whatever they want to find. You can do this by carefully considering the architecture of your website and the way you organize your content.

Provide Incentive To Return

Even if you’ve converted a customer and they’ve made a purchase through your website, do you give them a reason to do so next time they need your product or service? What will stop them from turning to a new provider?

Apart from doing everything you can to provide them with a pleasant and personalized buying experience, you want to give them the incentive to return. If you incorporate an e-commerce or RFQ based catalog into your website, there are built-in marketing features that allow you to set up special coupons, discounts, and limited offers to keep your customers coming back.

You can also utilize a range of lead nurturing techniques and tools that keep potential buyers engaged with your company, even if they haven’t yet made the decision to buy from you. Webinars, video series, downloadable buyer’s guides, and other useful information will help you stay on their radar and demonstrate the expertise you have to offer.

Get More Visitors

It goes without saying that if you want to be more competitive online, you need to attract more visitors using search engine optimization, but there are other methods to attract prospects and leads.

If you are not utilizing video, you’re missing out on a generation of buyers that are using streaming media sites, like YouTube, to search for more information on business solutions. This is why adding a video production element to your marketing efforts is one of the most effective ways to gain the attention of web users who are looking for products and services you offer.

You also must consider your company’s presence on websites outside of your own properties, like industrial directories and review sites. This is where reputation marketing techniques can be effective in confirming your company’s reputability and driving web users to trust you with their business.

If you are looking for assistance in boosting your ability to compete online, we can help. Contact us to learn more about our website development, design, and marketing capabilities.

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